This class was created by Brainscape user Jimmy Chau. Visit their profile to learn more about the creator.

Decks in this class (11)

Séance 1: Approche marketing
Importance du marketing 2,
Definition marketing,
Developpement du marketing 19eme ...
31  cards
Séance 2: Processus marketing
Marekting dans lentreprise 2,
Marketing dans lentreprise schema,
Mission de lentreprise 3
41  cards
Séance 3: Stratégie marketing
Definition strategie marketing,
5 competences cles,
Definition segmentation
23  cards
Séance 4 : Environnements externe et interne
Une force est une importante cara...,
Une faiblesse est un facteur ___ ...,
Lentreprise doit employer ses ___...
31  cards
Séance 5 : Recherche marketing
Definition systeme dinformation m...,
Conditions pour que le decidedeur...,
Roles du sim 2
22  cards
Séance 6 et 7: Comportement du consommateur et innovation marketing
Definition comportement du consom...,
Etapes processus decision 7,
Reconnaissance dun besoin 2
41  cards
Séance 8: Les produits, services et marques
Definition produit,
3 dimensions du produit,
4 elements du produit central
27  cards
Séance 9: Prix
Definition prix,
Role du gestionnaire 2,
Benefice 1 vs couts 3
35  cards
Séance 10: Distribution
Quel est le role de la distribution,
Les intermediaires aident a redui...,
Logistiquesselection et transport...
43  cards
Séance 11: communication marketing
Definition communication marketing,
Le communication marketing consis...,
Processus de communication schema
48  cards
Séance 12: Vente (YAY)
Definition vnete,
3 approches de vente,
Vente transactionnelle
30  cards

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Marketing

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