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Marketing

This class was created by Brainscape user Matthew Baldwin. Visit their profile to learn more about the creator.

By: Matthew Baldwin
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Decks in this class (20)

MT1 - Chapter 1 Vocab
Marketing,
Needs,
Wants
36  cards
MT1 - Chapter 2 Vocab
Strategic planning,
Mission statement,
Business portfolio
36  cards
MT1 - Chapter 3 Vocab
Marketing environment,
Microenvironment,
Macroenvironment
34  cards
MT1 - Chapter 20 Vocab
Sustainable marketing,
Marketing concept,
Societal marketing concept
37  cards
MT1 - Chapter 5 Vocab
Consumer buyer behavior,
Consumer market,
4 characteristics affecting consu...
40  cards
MT1 - Chapter 6 Vocab
Business buyer behavior,
Business buying process,
B to b
31  cards
MT1 - Chapter 7 Vocab
Target marketing,
Market segmentation,
Market targeting
36  cards
MT1 - Chapter 8 Vocab
Product,
Service,
3 levels of products and services
59  cards
MT1 - Chapter 9 Vocab
2 major challenges of product lif...,
Acquisition,
New product development
40  cards
MT1 - Chapter 18 Vocab
Competitive advantage,
Customer advantages,
Competitor analysis
22  cards
Chapter 14 Vocab
Promotion mix marketing communica...,
5 major promotion tools,
Advertising
44  cards
Chapter 15 Vocab
Advertising,
4 important decisions when develo...,
Advertising objectives
24  cards
Chapter 16 Vocab
Personal selling,
Salesperson,
Who do salespeople represent
38  cards
Chapter 17 Vocab
Direct marketing,
Customer database,
Forms of direct marketing 7
29  cards
Chapter 12 Vocab
Value delivery network,
Marketing distribution channel,
Key functions performed by market...
39  cards
Chapter 13 Vocab
Retailing,
Retailer,
Shopper marketing
39  cards
Chapter 10 Vocab
Price,
Customer value based pricing,
Good value pricing
17  cards
Chapter 11 Vocab
Market skimming pricing price ski...,
Market penetration pricing,
Product line pricing
20  cards
Chapter 4 Vocab
Customer insights,
Marketing information system mis,
Internal databases
22  cards
Chapter 19 Vocab
Global firm,
6 major decisions in internationa...,
Economic community
20  cards

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Marketing

  • Class purpose General learning

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