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Lucy Paine
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Decks in this class (18)
Chp 1 - Overview of Marketing
Define marketing,
6 core aspects of marketing,
Role of marketing
50
cards
Chp 2 - Developing Marketing Strategies and Marketing Plan
Define marketing strategy,
Define sustainable competitive ad...,
4 strategies for developing custo...
71
cards
Chapter 3 - Analyzing Marketing Environment
What results from analyzing marke...,
What do we analyze and assess,
Explain the marketing environment...
41
cards
Chp 18: Ethics & Socially Responsible Marketing
Define business ethics,
Define marketing ethics,
Define locational privacy
51
cards
Chp 7: Marketing Research
Define marketing research,
What is marketing research key to,
Lecture 2 roles of marketing rese...
96
cards
Chp 4: Consumer Behaviour
Lo1 what does consumer process mo...,
Lo1 5 steps in consumer process m...,
Lo1 what makes need recognition l...
124
cards
Chp 5: business to business marketing
Define business to business b2b m...,
What is the difference between b2...,
Lo1 just like b2c what does b2b f...
74
cards
Chp 6: STP
What is segmentation key to and e...,
What happens if you identify wron...,
2 steps in segmentation
130
cards
Chp 8: Developing New Producs
Define product,
What are products,
How to think of degree of newness
107
cards
Chp 9: product, branding, packaging decisions
What does packaging and labelling...,
3 components of product,
Explain core customer value
101
cards
Chp 10: services: the intangible product
Define service,
Define customer service,
What does good customer service do
61
cards
Chp 11: pricing concepts + strategies
Define price,
What does price sacrifice include,
5 points to price
150
cards
Chp 12: distribution channels
How do distribution channels add ...,
Define distribution channel,
Define supply chain management
96
cards
Chp 13: retailing and omnichannel marketing
Lo1 define retailing,
Lo1 when are wholesalers actually...,
Lo1 define omnichannel strategy
86
cards
Chp 14: integrated marketing communications
Lo1 define integrated marketing c...,
Lo1 what does imc provide firm,
Lo1 3 components of imc
109
cards
Chp 15: advertising, sales promotion, personal selling
Lo1 define aida model,
Lo1 what does consumer do at each...,
Lo1 3 types of responses of consu...
94
cards
Chp 16: social and mobile marketing
Lo1 explain social media,
Lo1 explain 4e framework,
Lo1 list 4es
76
cards
Chp 17: global marketing
Lo1 define globalization,
Lo1 2 points to global markets as...,
Lo1 4 components of global market...
78
cards
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