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Marketing

This class was created by Brainscape user Mercy Ojwang'-Kinyua. Visit their profile to learn more about the creator.

By: Mercy Ojwang'-Kinyua
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Decks in this class (10)

Topic 1: Theoretical realms of marketing and the marketing function
What is marketing,
What is the marketing process,
What are the core customer and ma...
83  cards
Topic 2: The marketing environment
What is a companys marketing envi...,
What does the marketing environme...,
Who are the major actors in the m...
18  cards
Topic 3: The role of marketing information
What is big data,
What are consumer insights,
What is a marketing information s...
25  cards
Topic 4: Crafting consumer-oriented marketing strategies
What are the four major steps in ...,
What is market segmentation,
What is market targeting targeting
25  cards
Topic 5: Crafting customer value - offerings and brands
Define product and describe the m...,
What are the three levels that pr...,
What is social marketing
29  cards
Topic 6: Pricing strategies
Answer the question what is a pri...,
Identify the three major pricing ...,
What is the approach for cost bas...
10  cards
Topic 7: Marketing channels
What is a marketing channel distr...,
Explain why companies use marketi...,
What does the company s supply ch...
19  cards
Topic 8: Marketing promotions
Define the five promotion mix too...,
Discuss the changing communicatio...,
What are the four major types of ...
8  cards
Topic 9: Competitive advantage
Discuss the need to understand co...,
Explain the fundamentals of compe...,
Illustrate the need for balancing...
4  cards
Topic 10: International marketing
Discuss how the international tra...,
Describe three key approaches to ...,
Explain how companies adapt their...
4  cards

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Marketing

  • Class purpose General learning

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