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Marketing

This class was created by Brainscape user Linnea Silfvenius. Visit their profile to learn more about the creator.

By: Linnea Silfvenius
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Decks in this class (12)

Brands, products, and services
Four major brand strategy decisio...,
The four special characteristics ...,
Name and briefly explain the main...
7  cards
Analysing the marketing environment
What is micro environment 1,
What is macro environment 2,
What is demographic environment 3
11  cards
Pricing
Name and explain the two alternat...,
Define the concept of value based...,
Name and explain two alternative ...
6  cards
Marketing, creating customer value and engagement
What is marketing about 1,
Define marketing 2,
Name the five steps in the market...
9  cards
Company and marketing strategy
What is the boston consulting gro...,
Explain the four steps in the bcg...,
What is the five customer value d...
7  cards
Buyer behavior in consumer and business markets
B2c name and briefly explain the ...,
Name and explain the four major s...,
Explain membership groups vs aspi...
4  cards
Customer value-driven marketing strategy: creating value for target customers
Define the concept of market segm...,
Name and briefly explain the four...,
Define differentiation 3
7  cards
Creating competitive advantage
Define the concept of competitive...,
Explain competitive marketing str...
2  cards
Marketing channels
What is a marketing channel 1,
Define the concept of marketing l...,
Name and explain the three types ...
10  cards
Marketing communications
Describe how the communication pr...,
Name and briefly explain the main...,
Name and briefly explain the six ...
12  cards
Marketing research to gain consumer insights
Purpose of marketing research 1,
Name and explain the key stages i...,
How to develop marketing informat...
11  cards
Green marketing and sustainability
Define green and sustainable mark...,
Degrees of sustainability 2,
Why engage into sustainable marke...
3  cards

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Marketing

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