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Sofia Westerlind
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Decks in this class (27)
Föreläsning 1
Vad ar en implicit teori,
Vilka kategorier bestar den ovre ...,
Vad handlar intresse om
34
cards
Bains Kap 12
Vad ar digital marketing,
Vad ar social marketing,
Vad ar social media
35
cards
Baines Kap 13
Vad ar branding,
Vad mojliggor branding,
Vilken information ger varumarkes...
37
cards
Fråga 1
Hur hanger pris och resultat ihop,
Hur ska prisstrategi utformas,
Vad ar price positioning
5
cards
Fråga 3
0
cards
Påverkansmatrisen
System pa rad 1,
System pa rad 2,
System pa rad 3
21
cards
Inför tenta
Varfor ar kopresan viktig,
Vad innebar proposition,
Vad ar core embodied och augmente...
82
cards
Baines Kap 8
Till fråga 1
0
cards
Edelman
Vilken effekt pa kunderna har utv...,
Hur har foretagen reagerat pa emp...,
Vad ar centralt i skiftet som gjo...
34
cards
Pine
Hur anvander manga foretag upplev...,
Hur utnyttjar man upplevelser til...,
Vilken roll kan tjanster och prod...
36
cards
Hagberg
Hur ar kopplingen mellan digitali...,
Vilka ar nagra exempel pa aspekte...,
Vilka ar nagra exempel pa effekte...
26
cards
Hanssen eller Hoeffler
What is the goal with marketing,
What is the chain of marketing pr...,
How are the relationsip between t...
13
cards
Hanssens eller hoeffler 2
What is brand equity,
What is the source of brand equity,
What is an example of definition ...
38
cards
BFB 1
Hur beter sig snabbtankaren,
Hur beter sig utvarderaren,
Hur beter sig kanslomanniskan
45
cards
BFB 2
Hur reagerar hjarnan pa kommunika...,
Vad ar det grundlaggande varumark...,
Vad innebar perception
27
cards
BFB 3
Pa vilka satt kan kommunikation f...,
Hur placerar vi saker i kundens h...,
Hur far vi konsumenterna till att...
21
cards
BFB 4
Vilka strrategifragor namns i kap...,
Vad handlar strategifragan katego...,
Vad handlar strategifragan malgru...
8
cards
BFB 5
Hur fungerar ethos,
Vad gor hjarnan de forsta sekunde...,
Hur avgor hjarnan detta
23
cards
BFB 6
Vad baseras emotionella reaktione...,
Hur fungerar betingning i kommuni...,
Vad ar viktigt att tanka pa vid b...
30
cards
BFB 7
Vad ar en drivkraft i en kopsitua...,
Vad skiljer drivkrafter fran andr...,
Hur kan drivkrafter forhindras
16
cards
BFB 8
Vad ar inattentional blindness,
Vad ar konsekvensen av inattentio...,
Vad ar top down attention
39
cards
BFB 9
Vad ar identifiering,
Vad ar viktigt att tanka pa galla...,
Vad paverkar hur vi fangar och be...
26
cards
BFB 10
Vilket ar det vanligaste typen av...,
Vad leder fram till kopbeslut nar...,
I vilka situationer kan en markna...
27
cards
BFB 11
Vad kravs for att fa en medveten ...,
Vilken effekt har langden pa bear...,
Vad kan stimulera konsumenten
13
cards
BFB 12
Vad ar fordelen med utvarderaren,
Vad ar konsekvenserna av denna fo...,
Hur hanterar mottagaren informati...
25
cards
Föreläsningar
Nar kopplas den medvetna hjarnan pa,
Vad innebar priming,
Vad ar risken med ett for start s...
56
cards
BFB 13
Nar har vi mojlighet att paverka ...,
Vad ar en av anledningarna till a...,
Hur ska en kommunikator gora om d...
19
cards
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Marketing 2
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