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Trey Leatherman
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Decks in this class (19)
Chapter 1
Common sense the same thing as sa...,
What is marketing,
P g apple disney target teslathes...
36
cards
Chapter 3 and some of 5
What s the strategic marketing pr...,
Commonly used situation analysis ...,
Products competitive advantages b...
71
cards
Chapter 5
In maslows hierarchy of needs saf...,
If you only remember 3 things 3
50
cards
Chaper 6 and 8
B2b marketing covers what part of...,
What is this the marketing of pro...,
What of dollars spent in digital ...
45
cards
Chapter 5
The study of consumers and the pr...,
Problem recognition information s...,
What is the marketers role in pro...
24
cards
Chapter 2
What is this letting consumer nee...,
What r these 4 things 1 always pu...,
What is this goods services or id...
21
cards
More chapter 6 and 8
What is this those manufactures w...,
What is this in some way reproces...,
What is this provides common indu...
39
cards
Chapter 9
Group customers based on similar ...,
Assess attractiveness of each seg...,
Define value proposition for targ...
31
cards
Chapter 10
New to the world products uber ne...,
What are the six types of new pro...,
What percent of new products fail
39
cards
Chapter 11
1 introduction2 growth3 maturity4...,
A function of marketing that uses...,
Oversees and is accountable for e...
42
cards
Chapter 12
What s the largest part of the us...,
Which is more difficult of the tw...,
1 intangible experience or feelin...
13
cards
Chapter 13
Which of the four p s is the forg...,
Is the amount of money exchanged ...,
Price is what the consumer ____
27
cards
Chapter 14
1 competition oriented approaches...,
Customary above at or below marke...,
Standard markup cost plus experie...
45
cards
Chapter 15
Are the venue a company uses to m...,
What are the four different ways ...,
Two options on how to choose your...
33
cards
Chapter 16
Is the final step in which the di...,
How much is retailing in the us e...,
How much of that retailing sales ...
42
cards
Chapter 17
What is interactive and multichan...,
This retailing creates a seamless...,
Phyiscal store static and declini...
31
cards
Chapter 18
The translation of your positioni...,
What are the 5 things in the prom...,
Designing marketing communication...
35
cards
Chapter 19
Advertisements that focus on sell...,
Advertisements designed to build ...,
The number of different people or...
40
cards
Chapter 21
Pushing people to spend more mone...,
Encouraging people to buy things ...,
What are the 7 different types of...
32
cards
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Marketing
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