This class was created by Brainscape user Jean Schaad. Visit their profile to learn more about the creator.
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Jean Schaad
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Decks in this class (13)
Marketing 1 Einführung & Geschichte
Inhalt von marketing,
Marketing definition 1,
Marketing definition 2
61
cards
Marketing 2 Marktforschung
Marktforschung definition,
Ziele der marktforschung,
Aufgaben der marktforschung
29
cards
Marketing 3 Grundbegriffe Marketing
Marketing im bezug auf leistungst...,
Welche arten von konsumgutern exi...,
10 herausforderungen des konsumgu...
20
cards
Marketing 4 Building the Business
Was beinhaltet das grundmodell fu...,
Was sind die kasten im businessmo...,
Welche arten von zielgruppen kund...
19
cards
Marketing 5 Pricing
Besonderheit des preises als mark...,
Preispolitik definition,
Pricing ist kopfsache beispiele
24
cards
Marketing 6 Leistung
Welche management arten gibt es i...,
Welche arten gibt es um potenzial...,
Welche moglichkeiten gibt es um p...
32
cards
Marketing 7 Kundensegmente, Beziehungen, Branding
Definition marktsegmentierung,
Welche anforderung an die segment...,
Arten von segmentierung
32
cards
Markting 8 Kundenmanagement
Was zeichnet die denkweise eines ...,
Service profit chain kreislauf be...,
Cm instrumente und deren tools
27
cards
Marketing 9 Kommunikation Und Promotion
Was sind die aufgaben der kommuni...,
Definition unique communication p...,
Erlautere zum stimulus organismus...
24
cards
Marketing 10 Von der Value Proposition zum Leistungsprogramm
Schlusselaktivitaten nach osterwa...,
Beispiele fur prozesse als innova...,
Welche prozess existieren in eine...
29
cards
Marketing 11 Digitales Marketing
Definiere digitale transformation,
Was ist digitale transformation,
Wie beeinflussen netze die digita...
27
cards
Marketing 12 Steuerung und Kontrolle
Quote von peter drucker,
Berufsfelder vom controlling,
Marketing navigation definition
19
cards
Marketing 14 Sustainability Marketing
Was sind die 17 un sustainable de...,
Nachhaltigkeit definition,
Erlautere zu klimaneutralitat
7
cards
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Marketing
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