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alicia frgl
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Decks in this class (14)
définitions
Myopie marketing,
Enlightened brands marques qui il...,
Green washing
15
cards
les schémas
Que contient le business model ca...,
Quelles sont les forces de l envi...,
Dans les tendances cles il y a
6
cards
les analyses
Pour quoi faire une analyse de l ...,
A quoi sert une veille,
Comment fonctionne l analyse du m...
3
cards
les tendances
Dans les tendances culturelles et...,
Les tendances culturelles et soci...,
Ce qu il y a dans les tendances d...
6
cards
stratégie de différenciation
Comment faire pour se differencier,
Types de differenciation
2
cards
stratégie de croissance
Types de strategie marketing au l...,
Types de strategie de croissance,
Types de strategie marketing en m...
4
cards
les 3 i
Que contient le modele des 3i,
Le positionnement est du a,
La differenciation est du a
4
cards
vision, mission, ...
Cest quoi la vision dune entreprise,
C est quoi la mission,
Cest quoi lambition
4
cards
politique du produit
Une extension de gamme c est,
Lapprofondissement dune gamme c est,
Une extension de marque c est
9
cards
pyramide du capital - marque
But des entreprises,
La pyramide de bas en haut,
Le capital marque augmente si les...
5
cards
politique de distribution
Le canal de distribution qui appo...,
Le canal de distribution qui appo...,
Types de creation de valeur
4
cards
publicité
Ou s passe la publicite,
La pub sert a,
Comment faire de la pub avec inte...
7
cards
storytelling
Methodes de storytelling,
Les regles de base
2
cards
politique du prix
Facteurs influencant la strategie...,
Que provoquent les prix arrondis ...,
Etapes de la fixation du prix
6
cards
More about
marketing
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