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Liffey Unknown
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Decks in this class (17)
Chapter 1
Marketing 1,
Marketing simple definition 2,
Marketing focuses on or seeks to 3
65
cards
Chapter 3
Environmental scanning 1,
3 marketing environments 2,
Macro environment 3
64
cards
Chapter 4
Ethics 1,
Laws 2,
Ethics vs laws 3
40
cards
Chapter 5
Consumer behavior 1,
Purchase decision process 2,
Purchase decision process stages 3
96
cards
Chapter 6
Business to business marketing 1,
Organizational buyers 2,
Organizational markets 3
46
cards
Chapter 8
Marketing research 1,
Decision 2,
Decision making 3
70
cards
Chapter 9
Market segmentation 1,
Market segments 2,
5 steps in segmenting targeting m...
45
cards
Chapter 19
Advertising 1,
Two types of advertisements 2,
Product advertisements 3
137
cards
Chapter 20
Social media 1,
Social network 2,
User generated content ugc 3
61
cards
Chapter 21
Personal selling 1,
Sales management 2,
Three ways the scope of selling s...
121
cards
Chapter 18
Integrated marketing communicatio...,
Promotional mix 2,
Promotional mix elements 3
102
cards
chapter 12
Services 1,
Services 2,
Four i s of services 3
61
cards
chapter 11
Product life cycle 1,
Introduction stage 2,
Trial 3
91
cards
chapter 10
Product 1,
Good 2,
Nondurable goods 3
86
cards
chapter 15
Marketing channel 1,
Intermediaries 2,
Types of intermediaries 3
127
cards
chapter 16
Retailing 1,
Consumer utilities offered by ret...,
Retail functions how retailers ad...
114
cards
chapter 17
Two market environments 1,
Traditional marketplace 2,
Digital marketspace 3
30
cards
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Marketing
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