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Decks in this class (33)
Marketing lecture week 1
How can nike s success illustrate...,
What is marketing traditionally d...,
What is a common misconception ab...
17
cards
Marketing lecture week 1 continued
What are stated vs latent needs 1,
What are functional utilitarian v...,
What is customer value 3
16
cards
Markting Strategy - an overview
What is the most important elemen...,
What is product market selection ...,
What are the main types of market...
22
cards
Marketing myopia
How did hollywood suffer from mar...,
What is the key danger of marketi...,
What is the shadow of obsolescence 3
16
cards
Strategic insight in the three circles
What are the three circles in the...,
What does the overlap of company ...,
What does the overlap between com...
6
cards
Marketing lecture week 2
What is consumer behavior and why...,
How do default options affect con...,
What is the diamond water paradox 3
15
cards
Marketing lecture week 2 continued
What is social value in consumpti...,
What does selective attention dem...,
What do context effects show in c...
15
cards
The Coherence Premium
What is the coherence premium 1,
What is a coherent company 2,
Why do many companies fail at coh...
10
cards
Are You Ignoring Trends That Could Shake Up Your Business?
What is the main idea of ofek wat...,
What are the risks of reacting po...,
What are the three basic innovati...
10
cards
Strategies to Fight Low-Cost Rivals
What are the three main options c...,
Why are low cost businesses somet...,
Why are price wars often a losing...
12
cards
Branding in digital age
How has the internet transformed ...,
What is the funnel metaphor in ma...,
Why is the funnel metaphor outdat...
11
cards
Marketing lecture week 3
Do companies need first mover adv...,
Why are market leaders slow to re...,
How should firms identify competi...
30
cards
Marketing week 3 continued
Why is segmentation needed even w...,
What happens when a single produc...,
Define aggregation bias and give ...
16
cards
Consumer Market Segmentation article
What is the goal of market segmen...,
Why is segmentation important for...,
What are the assumptions underlyi...
12
cards
Segmenting the Base of the Pyramid
What does base of the pyramid bop...,
Why must companies take social re...,
What are the three income segment...
11
cards
Rediscovering Market Segmentation
What is smart segmentation 1,
Why did segmentation drift into v...,
What was the vals program 1978 3
11
cards
Customer Value Propositions in Business Markets
What are the three types of value...,
What is the all benefits approach 2,
What are points of parity 3
11
cards
Marketing week 4
What was the lidl case marketing ...,
What is targeting in marketing 2,
What tool is commonly used to dec...
27
cards
Marketing week 4 continued
What are some common current beli...,
What was 7 up s original position...,
How did 7 up reposition itself 3
23
cards
Analyzing Consumer Perceptions
What s the difference between per...,
What is profile analysis 2,
What are perceptual mapping techn...
9
cards
How to Stop Customers from Fixating on Price
What s the main problem with cust...,
What is the first strategy using ...,
What is the second strategy overp...
6
cards
Pricing to Create Shared Value
What is the central idea of share...,
Why doesn t traditional profit ma...,
How should companies view pricing...
10
cards
Marketing week 5
Why does kitkat offer different f...,
Why can doritos run ads without s...,
Why is predicting product success...
25
cards
week 5 continued
What does the netflix 2011 case t...,
What does the stella artois 125 e...,
What is price discrimination 3
18
cards
Principles of Product Policy
What are the 3 types of products ...,
What is the difference between a ...,
What is brand equity 3
6
cards
Strategic Brand Valuation: A Cross-Functional Perspective
What is brand valuation 1,
Why is brand valuation important 2,
What s the problem with tradition...
8
cards
Strategic Channel Design
What is a distribution channel 1,
What are the three forces for cha...,
How does mass customization affec...
11
cards
The Future of Shopping
What is omnichannel retailing 1,
Why is omnichannel retailing impo...,
What are the main benefits of dig...
10
cards
Week 6
What was the main marketing insig...,
What does the breakfast beers men...,
What s the difference between com...
23
cards
Week 6 continued
What is neuromarketing 1,
Where does consumer neuroscience ...,
What are the limitations of tradi...
23
cards
The One Thing You Must Get Right When Building a Brand”
What is the main argument of barw...,
What is the biggest danger for br...,
How should companies use social m...
10
cards
For Mobile Devices, Think Apps, Not Ads
What is the main argument of gupt...,
Why are apps more effective than ...,
Why are traditional mobile ads in...
10
cards
Plassmann et al., 2015 – Consumer Neuroscience
What is consumer neuroscience acc...,
What are the five main ways neuro...,
How does neuroscience help identi...
12
cards
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