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Marketing Management

This class was created by Brainscape user Ray Charles . Visit their profile to learn more about the creator.

By: Ray Charles
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Decks in this class (11)

Ch. 1 Overview Of Marketing
Marketing plan,
Marketing,
Exchange
16  cards
Ch. 2 Developing Marketing Strategies and a Marketing Plan
Sustainable competitive advantage,
Marketing strategy,
Customer excellence
28  cards
Ch.3 Social and Mobile Marketing
Creators,
Social media,
Binders
21  cards
Ch. 4 Marketing Ethics
Marketing ethics,
Business ethics,
Ethical climate
5  cards
Ch. 5 Analyzing the Marketing Environment
Culture,
Macroenvironmental factors,
Country culture
15  cards
Ch. 6 Consumer Behavior
Need recognition,
Consumer decision process,
Functional needs
56  cards
Ch. 7 Business-to-Business Marketing
Derived demand,
Business to business b2b marketing,
Resellers
23  cards
Ch. 8 Global Marketing
Trade deficit,
Globalization,
Trade surplus
24  cards
Ch. 9 Segmentation, Targeting, and Positioning
Demographic segmentation,
Geographic segmentation,
Psychographics
26  cards
Ch. 10 Marketing Research
Marketing research process,
Marketing research,
Secondary data
13  cards
Ch. 11 Product, Branding, and Packaging Decisions
Core customer value,
Product,
Actual product
34  cards

More about
Marketing Management

  • Class purpose General learning

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