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Marketing management

This class was created by Brainscape user Ngoc Pynkie. Visit their profile to learn more about the creator.

By: Ngoc Pynkie
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Decks in this class (8)

W2 Lecture 1
What is marketing cim,
Value of marketing,
What is marketed
20  cards
W3 Lecture 2 Managing Products & Brands
Product,
5 product levels customer value h...,
Product classification
13  cards
W4 Lecture 3 Developing New Product
Innovation,
New product development npd,
New product options
8  cards
W5 Lecture 4
Why r pricing so important,
Steps in setting price,
Common pricing mistakes
3  cards
W6 LEcture 5
Affect heuristic,
Limbic system,
What influences the choice
5  cards
W7 Lecture 6: Intergrated Marketing Management
Marketing communications,
Marketing communications mix 8 co...,
Macromodel of the communication p...
9  cards
Lecture 9 Managing Distribution Channels
Agent,
Facilitator,
Which is the most and the least f...
14  cards
Past paper
0  cards

More about
Marketing management

  • Class purpose General learning

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