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MKTG 101

This class was created by Brainscape user AJ Winkelman. Visit their profile to learn more about the creator.

By: AJ Winkelman
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Decks in this class (19)

Chapter 5/Consumer Behavior
Economic buyers,
Economic needs,
Discretionary income
43  cards
Marketing Math
Evolution of marketing,
Marketing concept,
What does customer centricity inv...
22  cards
Chapter 4
Market,
Generic market,
Product market
17  cards
Chapter 6
Business and organizational custo...,
Purchasing specifications,
Iso 9000
17  cards
Chapter 8
Product,
Quality,
Product assortment
53  cards
STP Lecture
Common segmentation variables,
Segmentation variables categories,
Micro segmentation
7  cards
Brand Lecture
Brands are,
Interbrand equity calculation,
The brand ladder
10  cards
Chapter 9
Product life cycle,
Product life cycles are _____ ___...,
Fashion
12  cards
Chapter 13
Promotion,
Personal selling,
Mass selling
29  cards
Chapter 15
Advertising allowances,
Cooperative advertising,
Product advertising
13  cards
Chapter 16
Target return objective,
Profit maximization objective,
Status quo objectives
37  cards
Chapter 17
Markup,
Markup percent,
Markup chain
18  cards
PLC Lecture
Plc,
Introduction stage,
Growth stage
18  cards
Pricing Lecture
Demand based pricing strategies,
Value based pricing strategies,
New product pricing strategies
12  cards
SABRE Lecture
Diagnostic analysis,
Perceptual map,
Conjoint analysis
3  cards
Promotion Lecture
Integrated marketing communicatio...,
As control over marketing communi...,
Unique selling proposition usp
19  cards
Retailing Lecture
Retail characteristics,
Revenue per square foot,
Gross margin
16  cards
Channel Lecture:
Channel,
Agent brokers,
Wholesaler
15  cards
Strategies and Opportunities Lecture
Bcg matrix,
Stars,
Question marks
13  cards

More about
MKTG 101

  • Class purpose General learning

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