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MKTG 701

This class was created by Brainscape user Nate Desmond. Visit their profile to learn more about the creator.

By: Nate Desmond
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Decks in this class (6)

Week 2 - Strategic Planning
Philip kotlers three strategic pl...,
Underlying goal of strategic plan...,
At the core strategic planning is...
51  cards
Week 3 - Research and Measurement
Why do research and analysis,
Does all data and analysis have v...,
In hypothesis testing when do you...
57  cards
Week 4 - Consumer Behavior
Why does consumption occur,
What should marketers identify ab...,
What is the difference consumer b...
58  cards
Week 5 - Product Policy
What is product positioning,
What is overpositioning,
What is underpositioning
40  cards
Distro and Pricing
What are distribution channels,
What are intermediaries,
Why use intermediaries
42  cards
Week 7 - Integrated Marketing Communication
What is the basic communication m...,
Who is the sender in the communic...,
What is encoding in the communica...
48  cards

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MKTG 701

  • Class purpose General learning

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