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PRIN MKTG

This class was created by Brainscape user Chanawee Kasuwan. Visit their profile to learn more about the creator.

By: Chanawee Kasuwan
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Decks in this class (13)

Chapter 1: Marketing — Creating and Capturing Customer Value
What is marketing,
What is a decoy in marketing,
What are the two main goals in ma...
24  cards
Chapter 3: Analyzing the Marketing Environment
What is meant by gross margin,
Why should marketers study the ma...,
Explain the difference between mi...
24  cards
Chapter 4: Managing Marketing Information — to Gain Customer Insights
Explain the importance of gaining...,
More or better information,
What should marketing managers al...
25  cards
Chapter 5: Understanding Consumer and Business Buyer Behavior
Define consumer buyer behavior,
Discuss buyer s black box,
Discuss the factors influencing c...
13  cards
Chapter 6: Customer-Driven Marketing Strategy — Creating Value for Target Customers
Discuss segmentation,
Discuss consumer market segmentation,
Should marketers use only a singl...
27  cards
Chapter 7: Products, Services, and Brands — Building Customer Value
Define product,
Discuss the major classifications...,
What are the two types of product...
16  cards
Chapter 8: Developing New Products and Managing the Product Life-Cycle
Describe how new products could b...,
Why do new products fail,
Describe the new product developm...
5  cards
Chapter 9: Pricing — Understanding and Capturing Customer Value
Identify the three major pricing ...,
Should firms reduce their product...,
Elaborate on cost based pricing s...
22  cards
Chapter 10: Marketing Channels — Delivering Customer Value
Marketing channels represent whic...,
What are distributors roles in th...,
How do channel members add value
14  cards
Chapter 11: Retailing and Wholesaling
What is the role of retailers,
What is a major trend in retailing,
Elaborate on the types of retaile...
15  cards
Chapter 12: Communicating Customer Value: Advertising and Public Relations
Identify the tools marketers use ...,
Explain integrated marketing comm...,
Elaborate on push and pull strate...
8  cards
Chapter 2: Company and Marketing Strategy — Partnering to Build Customer Relationships
Define strategic planning,
Identify the four steps in strate...,
Explain the process of defining t...
14  cards
Chapter 13: Personal Selling and Sales Promotion
Elaborate on the nature of person...,
What s the difference between an ...,
What s the role of the sales force
21  cards

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PRIN MKTG

  • Class purpose General learning

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