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Decks in this class (9)
Introduction
What is strategy 1,
What is strategic marketing chart...,
What is strategic marketing peter...
23
cards
Market Research
The market research process 5 ste...,
Formulating a research problem 2,
Stage 2 develop the research plan...
7
cards
Topic 4: External Environmental Analysis
Why conduct external environmenta...,
Supports the development of core ...,
Supports the development of compe...
11
cards
Topic 5: Internal Analysis
What do we mean by resources 1,
How do we perform internal analys...,
Assets 3
25
cards
Topic 6: COMPETITIVE POSITIONING STRATEGY
Where to compete can be found thr...,
How to compete using 2 2,
Segment the market 3
13
cards
TOPIC 7: MARKETING MIX 1
Product differentiation is 3 1,
Levels of product service offerin...,
Core offer levels of product serv...
26
cards
TOPIC 8: MARKETING MIX 2
Why do we communicate promotion 1,
Strategic communication planning ...,
What are the 3 groups of channels...
14
cards
Topic 9: Implementation
Why do organisations fail to impl...,
Edinburgh tram line example of po...,
Marketing implementation is an it...
10
cards
Topic 10: Measurement
What gets measured 1,
Poor measurement tescos 2,
Marketing control performance man...
6
cards
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Strategic Marketing
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