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Strategic Marketing Practice

This class was created by Brainscape user Christoffer Laulund. Visit their profile to learn more about the creator.

By: Christoffer Laulund
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Decks in this class (5)

General concepts
What are the four p s,
What is customer analysis analogo...,
What are the basic assumptions of...
88  cards
Innovation and diffusion
Which three types of innovation h...,
Define technical innovation,
Define institutional innovation
8  cards
The extended enterprise
Define extended enterprise,
Describe the win win factors,
What are the three ways of creati...
3  cards
Technological innovation and diffusion
Product factors,
Adopter factors,
Social networks
9  cards
Value co-creation
What separates services from prod...,
What are the seven p s of services
2  cards

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Strategic Marketing Practice

  • Class purpose General learning

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