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The Marketing mix

This class was created by Brainscape user chrisheaton 02. Visit their profile to learn more about the creator.

By: chrisheaton 02
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Decks in this class (9)

Martketing Mix - lecture 1
Cim definition of marketing,
Definition of marketing key terms,
Marketing impact on consumers
14  cards
Marketing Mix Apple - Lecture 2 - The 7Ps
Marketing mix objectives,
Sos t ac tactics details,
Optimising the marketing mix
17  cards
Marketing Mix - Services
People,
Process,
Physical environment
12  cards
Marketing Mix - Brands
What is a brand,
Why do brands matter consumersbus...,
Brands for consumers source of pr...
25  cards
The Marketing Mix - Communication Mix
Sales promotion,
Sales promotion vehicles,
Consumer oriented promotion
15  cards
Marketing Mix product
What do we mean by a product,
The product life cycle,
Plc introduction stage
16  cards
Marketing Mix - Pricing
Factors affecting pricing,
Setting the price,
Setting the price1 selecting the ...
24  cards
Marketing Mix - Digital marketing
0  cards
Marketing Mix - Advertising
Promotion,
Advertising is,
Principle elements the message
42  cards

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The Marketing mix

  • Class purpose General learning

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