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Neea Neea
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Decks in this class (5)
Week 1: Narver & Slater (1990) The effect of a market orientation on business profitability
What is the core of this definiti...,
Why is it important to measure th...,
Can you explain why some companie...
3
cards
Week 1: Slater & Narver (1998) Customer-led and market-oriented, let's not confuse the two
Christensen and bower 1996 mentio...,
Slater and narver disagree with c...
2
cards
Week 1: Achrol & Kotler (2012) Frontiers of the marketing paradigm in the third millennium
0
cards
Week 1: Homburg, Jozic & Kuehnl (2017) Customer experience management: toward implementing an evolving marketing concept
0
cards
Introduction to Marketing
What is marketing,
What are the two marketing decisi...,
What is market orientation narver...
11
cards
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Theories of Marketing
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