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ZB2B Marketing

This class was created by Brainscape user Lukas Fahrländer. Visit their profile to learn more about the creator.

By: Lukas Fahrländer
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Decks in this class (8)

Basics of B2B and 2.1 start
What are the basic characteristic...,
What is value addes sales multipl...,
What is multi people and multi or...
12  cards
Kapitel 2: Organizational Procurement (Customer)
What is a buying center and what ...,
Buying center roles,
Which role s business function of...
13  cards
Kapitel 3: Oranizational Marketing (Supplier)
Product decisions the phases of t...,
What are the pros and cons of inn...,
Different pricing strategies in b...
18  cards
Kapitel 4: Product business
What are the constittutive charac...,
B2b marketing approach for produc...,
What is required in the product b...
13  cards
Kapitel 5: Project business
When is a product performance in ...,
Project business what do we diffe...,
What are the 4 marketin relevant ...
25  cards
Kapitel 6: System business 2
What is the system business and c...,
What are the two sources of syste...,
On what does the lock in intensit...
11  cards
Kapitel 7: Supplier business
How can the suppliers business be...,
Phases of specific management in ...,
What are the procurement strategi...
21  cards
Guest lecture: B2B pricing
What are the 4 typical b2b challe...,
What are the 3 levels where prici...,
What are the 5 new pricing models...
4  cards

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ZB2B Marketing

  • Class purpose General learning

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