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Learn Chapter 1 : Marketing Creating Customer Value And Engagement

Study Chapter 1 : Marketing Creating Customer Value And Engagement using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
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    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation ...
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    Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...
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    57
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