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Yassin Chellak
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Decks in this class (14)
Marketing Chapter 1: Creating Customer Value and Engagement
What is marketing,
Creating and capturing customer v...,
Difference bewteen wants and demands
25
cards
Marketing CHAPTER 2 Company and Marketing Strategy
Phase 1 strategic marketing analy...,
Defining a market oriented mission,
Vision or mission statement
18
cards
Marketing Chapter3:Analyzing the Marketing Environment
The microenvironment and macroenv...,
The marketing environment,
The macroenvironment
18
cards
Chapter 4: Marketing: Managing Marketing Information to Gain Customer Insights
A definition of market insight,
Customer insights def,
What is big data
20
cards
Chapter 5: Marketing: Consumer Markets and Buyer Behavior
Consumer buyer behavior,
Consumer markets,
Two types of barrieri m prepared ...
15
cards
Chapter 6: Marketing: Business Markets and Business Buyer Behavior
Business buyer behavior and busin...,
Supplier development,
Major types of buying situationss...
5
cards
Chapter 7: Marketing: Creating value for target customers
STP
16
cards
Marketing CHAPTER 8 PRODUCTS, SERVICES AND BRANDS
What is a cult brand,
What is a product,
What is a service
30
cards
Chapter 9: Marketing: NEW PRODUCT DEVELOPMENT
Ways to obtain new products,
Acquisition,
Idea screening
14
cards
Chapter 10: Marketing:Pricing: Understanding and Capturing Customer Value
Price definition,
Considerations in setting price,
Customer value based pricingvalue...
12
cards
Chapter 11: Marketing: Pricing: Additional Considerations
Market skimming pricing,
Market penetration pricing,
Price adjustment strategies
6
cards
Chapter 12: Marketing: PLACE Marketing channels: delivering customer value
Supply chain partners,
Value delivery network,
Marketing channel distribution ch...
20
cards
Chapter 13: Marketing: PLACE Retailing and Wholesaling
Retailing def,
Shopper marketing,
Omni channel retailing
20
cards
Chapter 14: Marketing: PROMOTION Engaging Consumers & Communicating Customer Value
The promotion mix,
The promotional mixadvertising,
The promotional mixsales promotion
11
cards
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Marketing
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