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Decks in this class (14)
Marketing Chapter 1: Creating Customer Value and Engagement
What is marketing 1,
Customer needs wants demands 2,
Customer needs difference bewteen...
25
cards
Marketing CHAPTER 2 Company and Marketing Strategy
Strategic planning 1,
Defining a market oriented mission 2,
Vision or mission statement 3
18
cards
Marketing Chapter3:Analyzing the Marketing Environment
The microenvironment and macroenv...,
The marketing environment 1,
The demographic environment 2
18
cards
Chapter 4: Marketing: Managing Marketing Information to Gain Customer Insights
A definition of market insight 1,
Customer insights def 2,
What is big data 3
20
cards
Chapter 5: Marketing: Consumer Markets and Buyer Behavior
Consumer buyer behavior 1,
Consumer markets 2,
Two types of barrier i m prepared...
15
cards
Chapter 6: Marketing: Business Markets and Business Buyer Behavior
Business buyer behavior and busin...,
Supplier development 2,
Major types of buying situations 3
5
cards
Chapter 7: Marketing: Creating value for target customers
STP
16
cards
Marketing CHAPTER 8 PRODUCTS, SERVICES AND BRANDS
What is a cult brand 1,
What is a product 2,
What is a service 3
30
cards
Chapter 9: Marketing: NEW PRODUCT DEVELOPMENT
New product development acquisiti...,
Idea generation 2,
Idea screening 3
14
cards
Chapter 10: Marketing:Pricing: Understanding and Capturing Customer Value
Price definition 1,
Considerations in setting price 2,
Value based pricing 3
12
cards
Chapter 11: Marketing: Pricing: Additional Considerations
Market skimming pricing 1,
Market penetration pricing 2,
Price adjustment strategies 3
6
cards
Chapter 12: Marketing: PLACE Marketing channels: delivering customer value
Supply chain partners 1,
Value delivery network 2,
Marketing channel distribution ch...
20
cards
Chapter 13: Marketing: PLACE Retailing and Wholesaling
Retailing def 1,
Shopper marketing 2,
Omni channel retailing 3
20
cards
Chapter 14: Marketing: PROMOTION Engaging Consumers & Communicating Customer Value
The promotion mix 1,
Advertising 2,
Sales promotion 3
11
cards
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Marketing
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