Learn Customer Based Brand Equity

Study Customer Based Brand Equity using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
Brainscape Certified Flashcards (0)
Decks
Flashcards
Learners
User-Generated Flashcards (8)
Decks
Flashcards
Learners
  • Brand management
    Brand management

    Brand management

    By: Lachie Ryan
    week 1 - brands, week 2 - customer based brand equity + brand positioning, week 3 - brand resonance + brand value chain...
    11
    Decks
    217
    Flashcards
    13
    Learners
  • IBM
    IBM

    IBM

    By: Oksana Alksnina
    Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Du Plessis, C., D’Hooge, S., & Sweldens, S. (2024). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes, Pogacar, R., Angle, J., Lowrey, T. M., Shrum, L. J., & Kardes, F. R. (2021). Is Nestlé a Lady? The Feminine Brand Name Advantage...
    12
    Decks
    130
    Flashcards
    1
    Learner
  • BM
    BM

    BM

    By: Pauline Yap
    2: Customer-Based Brand Equity and Brand Positioning, 3: Brand Resonance, 4: Choosing Brand Elements to Build Brand Equity...
    9
    Decks
    107
    Flashcards
    2
    Learners
  • MKT 3320
    MKT 3320

    MKT 3320

    By: Daniel Berhe
    Chapter 1 part #1, Chapter 1 part 2, Customer Based Brand Equity...
    16
    Decks
    87
    Flashcards
    1
    Learner
  • Branding Strategy
    Branding Strategy

    Branding Strategy

    By: Cade Huskinson
    Agenda 2, Kellers Customer Based Brand Equity, Agenda 3...
    4
    Decks
    59
    Flashcards
    1
    Learner
  • Internationales Markenmanagement
    Internationales Markenmanagement

    Internationales Markenmanagement

    By: Marc Pastuovic
    Brands & Brand Management, Wert der Marke aus Sicht des Kunden (Customer-Based Brand Equity), Corporate, Product, Service or Retail Branding...
    11
    Decks
    52
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Jordy Neo
    Topic 2: Customer Based Brand Equity and Brand Positioning, Topic 3: Brand Resonance, Topic 4: Brand Elements...
    9
    Decks
    47
    Flashcards
    1
    Learner
  • MGMC11 Product Management & Branding
    MGMC11 Product Management & Branding

    MGMC11 Product Management & Branding

    By: Jody Liu
    Lecture 1: Introduction to Brand & Product Management, Lecture 2: Customer-based Brand Equity, Lecture 3: Brand Positioning and Value...
    7
    Decks
    125
    Flashcards
    1
    Learner

Knowledge Genome

Brainscape helps you reach your goals faster, through stronger study habits.
© 2026 Bold Learning Solutions. Terms and Conditions