Customer Based Brand Equity Flashcards & Quizzes

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Brand management

Brand management

By: Lachie Ryan

week 1 - brands, week 2 - customer based brand equity + brand positioning, week 3 - brand resonance + brand value chain ...

11

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217

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13

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PRODUCT MANAGEMENT

PRODUCT MANAGEMENT

By: Kurth Angel Cuevas

INTRODUCTION TO PRODUCT MANAGEMENT, NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE ...

6

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224

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1

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IBM

IBM

By: Oksana Alksnina

Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Du Plessis, C., D’Hooge, S., & Sweldens, S. (2024). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes, Pogacar, R., Angle, J., Lowrey, T. M., Shrum, L. J., & Kardes, F. R. (2021). Is Nestlé a Lady? The Feminine Brand Name Advantage ...

12

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130

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1

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MKT 3320

MKT 3320

By: Daniel Berhe

Chapter 1 part #1, Chapter 1 part 2, Customer Based Brand Equity ...

16

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87

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1

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BM

BM

By: Pauline Yap

2: Customer-Based Brand Equity and Brand Positioning, 3: Brand Resonance, 4: Choosing Brand Elements to Build Brand Equity ...

9

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107

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2

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Branding Strategy

Branding Strategy

By: Cade Huskinson

Agenda 2, Kellers Customer Based Brand Equity, Agenda 3 ...

4

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59

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1

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Internationales Markenmanagement

Internationales Markenmanagement

By: Marc Pastuovic

Brands & Brand Management, Wert der Marke aus Sicht des Kunden (Customer-Based Brand Equity), Corporate, Product, Service or Retail Branding ...

11

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52

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2

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Brand Management

Brand Management

By: Jordy Neo

Topic 2: Customer Based Brand Equity and Brand Positioning, Topic 3: Brand Resonance, Topic 4: Brand Elements ...

9

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47

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1

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