HRM defintition
strategic approach to managing organisations workers
Matching Model HRM definition
HRM should be congruent with business strategy
involved 4 processes:
1. selection
2. appraisal
3. rewards
4. development
Harvard Framemodel HRM definition
general managers need vision of how employees should be behaving and then think of strategies to achieve that
aims of HRM
characteristics of HRM
hard HRM definition
soft HRM definition
employer branding goals
4 Ps of Marketing
5 Ps of Marketing
7Ps of Marketing
market segmentation
identifying small groups that will be interested in product so we can market it towards them
4 C of Marketing
difference of 4C and 4P
4C is client focused
4P is product focused
marketing strategy steps
integral emotions
arise from problem at hand
incidental emotions
states we are in that have nothing to do with problem but will influence our decisions
example of positive uninformative integral emotion
evaluate product as more valuable based on fave celebrity advertising it
- this person is more likely to buy insurance despite chances of something happening being lower
- someone that doesn’t have any feelings towards celebrity wouldn’t
informative integral emotions
when emotions integrated with probability of loss so it can serve as gut feeling
factors creating integral emotions 2
4 Functions of Emotions that help Decision Making
are anticipated emotions integral or incidental
integral
anticipated regret and decision making
anticipated regret and purchasing