attention
process of actively singling out information that interests us whilst ignoring other info
is attention conscious or unconscious?
both!
- conscious when I’m trying to write down this flashcard
- unconscious when I remember where I sat in KWC for lunch or when I notice my breathing
conscious attention purpose
functions of attention
vigilance definite
attention over long periods of time
signals detection theory
vigilance works best when
activation states of vigilance
display-size effect
how the amount of distractors slows down search process
feature search
look for item based on one particular feature
conjunction search
done when item doesn’t have standout features
feature-integration theory
we have feature maps in head that detects when feature arrives
similarity theory
the more similarities target and distractor shares the more difficult it is to search for target
guided search theory
brain lobe that is activated more in youth when searching
occipito-temporal cortex
cocktail party problem
difficulty focusing on one convo when there’s other convos happening around you
dichotic presentation
two diff messages heard from right and left headphone
when to listen to diff convo
Broadbent’s model of selective attention
attentional filter at sensory level
BUT what about perking up when you hear your name mentioned ?
Selective Filter Model of Selective Attention
- inventor
- definiton
Broadbent
message of high important to listener (own name) break through Broadbent’s attentional filter
Attenuation Model of Selective Attention
- inventor
- definition
Treisman
unattended messages not eliminated but weakened
Later-Filter Model of Selective Attention
- inventor
- definition
Deutsch & Deutsch
messages unattended after physical properties (pitch) and meaning analysis
Syntheiss of early and late filter
divided attention good when