Four Drive Theory
The Four Drive Theory is a motivational theory that suggests that people strive to balance four fundamental desires simultanously.
drive to acquire
The drive to acquire is the desire to achieve rewards and high status.
drive to bond
The drive to bond is the desire to participate in social interactions and feel a sense of belonging.
drive to learn
The drive to learn is the desire to gain knowledge, skills, and experience.
drive to defend
The drive to defend is the desire to protect personal security as well as the values of the business.