3/5 CLass

Question 1

What type of product is Harley Davidson?

Answer 1

specialty product

Question 2

what type of product is fire extinguisher?

Answer 2

unsought product

Question 3

3)Screening and Evaluating

Answer 3

keep good ideas drop bad ones

Question 4

4)business Analysis

Answer 4

asses economic viability of the concept

Question 5

5) development stage

Answer 5

develop concept into physical product

Question 6

6) Market Testing

Answer 6

Product/marketing program introduced in limited # of real market settings

Question 7

7) commercialization

Answer 7

broad launch of product if market test is good

Question 8

new product adoption

Answer 8

it starts out small then gets big then goes back down

bell curve

Question 9

rate of diffusion/adoption

Answer 9

innovators
early adopters(The "Chasm")
early majority
late majority
laggards

Question 10

decline phase

Answer 10

phase where the product is dying

Question 11

repositioning

Answer 11

redesigning the product to survive