mass production definiton
-is the large scale. highly mechanised industrial production of products
why is there mass production
it has resulted in the development of a ‘consumer society’ in which the majority of the population are eager to own an ever expanding range of goods
what is the consumer society
social inclination towards aquiring ever more goods and services
Results of industrial revolution in the late 18th/early 19th century (consumer society)
-and particulary James Watt’s development of the first practical steam engine in the 1760s brought about massive changes in manufacturing
prior to the industrial revolution (consumer society)
it was generally just well off people who could afford the products made by designer/maker craft workers
-but machinery and industrialisation meant that affordable products cld be produced on a larger scale
industrial revolution on towns (consumer society)
towns and cities developed along with transport infastructure and the growth of the design and manufacturing sector
industrial revolution definition
the change from a craft based to an industrial society during the late 18th and early 19th century
in mass production what is ‘divison of labour’ (20th century developments in mass production)
where workers carry out a single process in turn, is used to set up a highly organised manufacturing system
what does ‘divison of labour’ allow
such a system facilitates manufacturing products in large (mass quanities)
Who pioneered the ‘divison of labour’ approach
Henry Ford
to drastically reduce car production times
mass consumerism blooming (20th century developments in mass production)
-particulary blossomed in the 1930s
-following Ford’s innovations
-and the publics desire for stylish Art deco products and the electrical goods becoming more available
mass consumerism effects on products to people pt 1 (20th century developments in mass production)
-advertising, packaging, marketing and styling such as ‘streamlining’ and other design trends, further encouraged an increasingly affluent+aspirational public to buy ever more products
mass consumerism effects on products to people pt 2
-This has led to a 21st century mass consumer society where companies seek to satisfy everyone’s wants by making available a wide array of often ‘throw away’ products
-concerns abt this are starting to be taken more seriously(as clear environment impact)
growth in the teenage market (20th century developments in mass production)
growth since the rise of ‘teenage rebellion’ in the 1950s and 60s, and the massive array of fashion, electronic, leisure and transport products targeted towards them
younger children (20th century developments in mass production)
they are also targeted from a young age through products that satisfy eg their desire to
-own merch associated with popular media
-emulate aspects of the grown up world
-be ‘cool’ by wearing the right brands
what is built in (planned) obsolence
a deliberate policy to manufacture products with a specific life span (requires replacement on a regular basis)
manufactuers with built in (planned) obsolence
-manufactureres are sometimes accused of deliberately shortening the lifespan of their products to maximise profits
eg. in the early part of the 20th century when a cartel of light bulb manu deliberately made the lightbulbs have shortened life for max products
what is obsolence often linked to
technological and functional issues
-and u shld consider whether egs such as these are a cynical marketing strategy or signs of a genuine desire to move product development forware
examples of what technology egs obsolence is often linked to
-unavailability of spare parts for older models
-software incompatibility (eg older computers+phones being unable to run the latest operating systems)
-removal of smartphone headphone socket+ older types of connecter to facilitate ‘sleeker’ designs
-introduction of superior, desirable features such as multiple cameras on new phones
example of a superior phone
the modular and upradeable ‘Fairphone’ is an example of the search for a more customer friendly and sustainable approach
style and fashion obsolence
style and fashion is often employed to persuade consumers to replace items such as shoes+clothing with whatever is the latest trend
what is postponement obsolence
sometimes manufacturers release versions of products that are not equipped with their ultimate capabilities,since they may be holding them back for future models
Growth of mechanisation result (effects of mass production on employment)
resulted in a reduction of the number of ppl that had previously been required to carry out tasks in a wide range of industries
-eg weaving, pottery, glass bottle production+ car manufacture
expand on manufacture of inexpensive goods (effects of mass production on employment)
done by low skilled workers in newly mechanised industries, intially led to poor working conditions, low wages, industrial unrest and a polluted environment