Factors for the global marketplace
-multinational companies in developed+developing countries
-manufacturing ‘offshore’ in developing countries
-local and global production
companies in other countries
-companies that are eager to be successful need to sell products overseas
-so have to research their markets carefully
-ensures the are appropiate for particular countries and don’t cause cultural offence
an example for understanding connotations of dif colours in the world
an illustration of this is the western asociation of white with purity, exemplified by many bridal dresses and religious robes
-whereas in china+ other east asian countries it is associated with death+mourning
expand on manufacturing offshore in developing countries
-modern worldwide digital comm networks+transport infastructure facilitate the relocation of specific elements of the design
-and particulary the manufacture of products to less developed countries
why does manufacturing offshore in developing countries have potential for cost savings
-due to the lower wages and sometimes harsh conditions for workers in countries such as China and India, compared to their western counterparts
-some countries are able to offer financial incentives to companies who relocate there
examples of developing countries and companies
-dyson manufactures its vacuum cleaners in malaysia, and singapore is the planned location for its electric vehicle factory
-been alleged that Apple’s manufacturing subcontractors use illegal practices at some of their Chinese manufacturing plants, with poor conditions for workers and consequent risks to their health
Defintion of the global marketplace
the international echange of goods, service and labour
Defintion of a multinational company
a business that has assests such as manufacturing or design facilities in more than one country
Definiton of ofshore manufacturing
the recolation of a factory to another country, usually where materials and/or labour are cheaper
Definition of a developing country
a country with low levels of industrial and commerical activity and generally lower incomes
advantages of companies that are based in developing countries
-local area regeneration (employment and infastructure)
-raised living standards
-benefits to the general economy
-facilitation of technological developments
disadvantages of companies that are based in developing countries
-environmental issues
-employment issues
expand on environmental issue disadvantage
such as pollution, environmental damage and risk to life (a recent example is the minas gerais dam burst in brazil)
expand on employment issue disadvantage
-no minimum wage, so pay can be very low
-limited access to senior roles
-no access to unions for protection from issues such as unfair dismissal
-safety standards are sometimes very low
-local traditional crafts may loose their value and tradition
-risk of over dependancy, resulting in problems if companies relocate elsewhere