7 Frameworks

Question 1

When do you use the Multi-Stakeholder Framework (User / Advertiser / Ecosystem / Revenue)?

Answer 1

Use it whenever the question involves quality, ranking, tradeoffs, or ads surfaces. Signals: “relevance,” “spammy,” “value,” “experience,” “quality,” “fairness,” “balance.”

Question 2

When do you use the Product Health Framework (Upstream → Core → Downstream)?

Answer 2

Use it when diagnosing drops, regressions, trends, or localizing where a system is failing. Signals: “metric dropped,” “complaints increased,” “retention declined,” “what happened?.”

Question 3

When do you use Metric Decomposition (Users × Frequency × Conversion × Depth)?

Answer 3

Use it when reasoning about volume, engagement, growth, funnels, or success metrics. Signals: “define success,” “measure improvement,” “evaluate performance,” “increase engagement.”

Question 4

When do you use the Quality Framework (Relevance / Utility / Trust-Safety / Experience)?

Answer 4

Use it when asked about ‘quality’ of anything: ads, feed, search, recommendations, marketplace listings. Signals: “improve quality,” “spammy,” “irrelevant,” “bad experience,” “low-value content.”

Question 5

When do you use the Tradeoff Framework (User Experience vs Revenue vs Integrity)?

Answer 5

Use it when decisions require balancing outcomes or when optimizing one metric risks harming another. Signals: “revenue impact,” “user complaints but good revenue,” “balance,” “optimize without hurting.”

Question 6

When do you use the Experimentation Framework?

Answer 6

Use it when designing, evaluating, or interpreting tests or changes. Signals: “test a feature,” “design experiment,” “validate idea,” “prove impact,” “A/B test.”

Question 7

When do you use the Diagnostic Framework (Segment → Localize → Hypothesize → Validate)?

Answer 7

Use it whenever the question is about problems, issues, drops, lagging metrics, or failures. Signals: “why did this happen?,” “drop,” “decline,” “complaints rising,” “root cause,” “unexpected change.”