Framework 4 — Quality Framework

Question 1

What are the 4 dimensions of quality at Meta?

Answer 1

Relevance, Utility, Trust/Safety, User Experience.

Question 2

What is “relevance” in quality metrics?

Answer 2

How well the content or ad matches user intent and preferences.

Question 3

What is “utility” in quality metrics?

Answer 3

Whether the content solves the user’s need or delivers value.

Question 4

What is “trust and safety” in quality metrics?

Answer 4

Content integrity, absence of spam, harmful material, misleading claims, or policy violations.

Question 5

What is “experience” in quality metrics?

Answer 5

Non-intrusiveness, smoothness, timing, and lack of annoyance or friction.