What are the 4 stakeholders you consider for any Meta product?
User, Advertiser, Ecosystem, and Revenue (as a constraint).
Why is the user the primary stakeholder?
Because long-term engagement, retention, and product trust depend on user experience, which ultimately drives sustainable monetization.
Why is the advertiser a key stakeholder in Meta’s surfaces?
Advertiser success (ROI, conversions, quality matches) ensures continued spend and healthy ad ecosystem growth.
What does “ecosystem” mean in Meta PA?
Integrity, spam control, safety, policy compliance, and sustainable supply of high-quality content or ads.
How does revenue act as a constraint?
You can improve user experience but must avoid harming short-term or long-term monetization.