What is international marketing?
Marketing goods/services across national boundaries.
What is a “born global” company?
A firm that starts operating internationally from the beginning.
What is a global customer?
A consumer whose needs/wants are similar worldwide.
What are environmental forces?
External factors affecting global marketing decisions.
What are sociocultural forces?
Values, customs, and behaviors of a society.
What are economic forces?
Factors like income and GDP affecting buying power.
What are political & legal forces?
Laws, regulations, and government policies affecting business.
What are ethical/social responsibility concerns?
Moral standards guiding global business behavior.
What is GDP?
Total value of goods/services produced in a country.
What role does law play globally?
Sets rules companies must follow in each country.
What are pirated goods?
Illegal copies of products.
What is cultural relativism?
Adapting ethics to fit local cultures.
What are competitive forces?
Rival firms competing in the market.
What are technological forces?
Innovations affecting production and communication.
What is USMCA?
Trade agreement between U.S., Mexico, and Canada.
What is CAFTA-DR?
Trade agreement with Central America & Dominican Republic.
What is the EU?
Economic/political union of European countries.
What is APEC?
Asia-Pacific Economic Cooperation (Pacific Rim countries).
What is Brexit?
The UK leaving the EU.
What is ASEAN?
Association of Southeast Asian Nations.
What is MERCOSUR?
South American trade alliance.
What is GATT?
Agreement to reduce trade barriers.
What is WTO?
Organization regulating global trade.
What is dumping?
Selling products below cost in foreign markets.
