What is digital media?
Electronic media platforms used to share information (websites, apps, social media).
What is digital marketing?
Using digital channels to promote products/services.
What is e-marketing?
Marketing conducted through the internet.
What is social media marketing?
Using social platforms to connect with customers and promote brands.
What is omni-channel retailing?
Seamless integration of online, mobile, and physical shopping experiences.
What is a major benefit of digital marketing?
Direct interaction and personalization with customers.
What are the 5 characteristics of online media?
Addressable (target specific users)
Interactive (two-way communication)
Measurable (track results)
Accessible (available anytime/anywhere)
Connected (links users and platforms)
What is user-generated content?
Content created by users (reviews, posts, videos).
why are mobile & apps important?
They allow constant access and engagement.
What are influencers?
Individuals who affect others’ purchasing decisions.
What is online monitoring & analytics?
Tracking and analyzing digital marketing performance.
What are KPIs?
Key Performance Indicators used to measure success.
What are metrics?
Specific data points used to evaluate performance (clicks, views, conversions).
What is the brick-and-click model?
Combining physical stores with online presence.
What are pricing issues in digital marketing?
Dynamic pricing and price transparency.
What are product issues?
Building brand recognition online.
What are distribution issues?
Using digital channels and omni-channel systems.
What are promotion issues?
Ability to track and measure ad effectiveness.
What are ethical concerns in digital marketing?
Privacy, data collection, and consumer protection.
What is privacy?
Protecting consumer personal information.
What is the FTC?
U.S. agency regulating fair marketing practices.
What is PII?
Personally Identifiable Information.
What is GDPR?
European law protecting consumer data privacy.
What are best practices?
Ethical guidelines for responsible data use and transparency.
