is the logical fallacy of selectively presenting evidence that supports your argument while deliberately ignoring or omitting evidence that contradicts it
cherry picking
a brief, real-life story told in public speaking to illustrate a point, simplify a complex topic, or connect with the audience emotionally
anecdote
occurs when a listener is giving full, focused attention to the speaker’s message
Central Processing
occurs when a listener is not focused on the message because of lack of interest or various distractions (tired, hungry, lack of sleep, or issues that affect the ethos, logos, or pathos of the speaker and message.
Peripheral Processing
comparative advantage pattern in public speaking is
a persuasive organizational structure that compares two or more alternatives to argue that one is superior to the others
refutation pattern in public speaking
acknowledging an opposing argument, then disproving it with your own evidence or reasoning, to strengthen your own position
Be familiar with this hierarchy. This hierarchy is NOT a simultaneous phenomenon: it is a
progression
