The approach that puts human needs, capabilities, limitations, and behavior first, then designs to accommodate these
Human-Centered Design
A user-centered design process that focuses on understanding users’ lives through in-depth field data collection
Contextual Design
An analysis method
Also known as Affinity Mapping, Collaborative Sorting, Snowballing, and sometimes even “card sorting”
Affinity Diagram
What is the first step in making an affinity diagram
gather field data
What is the second step in making an affinity diagram
group data based on their similarities and relationships
What is the third step in making an affinity diagram
Assign a label or category to each groups
What is the fourth step in making an affinity diagram
Create a hierarchy
What is the fifth step in making an affinity diagram
create insights
What is the sixth step in making an affinity diagram
present/discuss
what makes a good affinity diagram
- Hierarchical structure
- Clear language of the labels Short, succinct, invite immediate understanding
- Story language moving through data quickly so that the mind can be free to generate ideas
- Communicative Bridges the gap between data and design
why affinity diagrams?
- physicality promotes discussion
- relatively good quality result in less time
uses of affinity diagram
- can be used for analysis
- to start with the project/research focus
- to let groups emerge, rather than start with predefined groups
steps to arranging into hierarchy
- Look for notes that seem to be related.
- Sort notes into groups until all used.
- Give them a label representing the insight suggested by the group.
- The label is the synthesis of the detailed data
- Labels written from the user’s perspective
- Labels will drive design
- Sort and resort into larger clusters subgroups as necessary
