accountants need to be able to:
classification
putting people into groups aka classes
- subjective ex: macy’s
“do they wear gator gear”
regression
independent variable, dependent variable, slope, mx+b
similarity matching
based on behavior, someone did behavior and will likely do it again
clustering
groups called “clusters” pure math
co-occurrence grouping
how often things appear together
profiling
pure math
(normal distribution with standard deviation
link prediction
suggested link on facebook
data reduction
aka cleansing, take big data set chop it down to what you need