analytics
use of data to make decisions
- big data
- business intelligence
*need for talent in everyday business owrld
why are analytics different today
- double the amount of info
- development of software
if you want a project to be successful
it has to be issue driven. start with a question
dynamic
what change can be made now
*analytics all about now
where did analytics come from
started with web marketing
still resistance to change
walmart
hurricane pop tarts and beer
hotels revenue
one customer being more valuable because one is booking during peak season while another books during off season.
commodity product
products that are uniform and identical
macys social media project
analyzed peoples wording and placed them into groups.
sent targeted ads to specific ads.
ex: kids clothing ad sent to 21 students or sent 10 times to one person.
internet of things
any physical thing that can be connected to the internet
