Who is the target demographic of attitude?
-men
-18-55
- ABC1
-LGBTQ
How does attitude appeal to the male audience?
- simple layout, easy to read, small chunks of text
- targeted through the number of stories about men and male issues
- topics of the stories
How does attitude appeal to a slightly older age group?
A number of stories referencing 90s pop culture would appeal to an over 30s audience as it creates nostalgia for them drawing people in so they are more inclined to read the story
How is an educated/ middle to upper class audience targeted?
- inclusion of quite a lot of political content and stories assumes an educated readership
- as well as this the adverts are for high end brands suggesting that the audience can afford these
How would reformers be targeted?
Reformers may be targeted through the news issues surrounding social change for example issues such as gay rights
How are men represented stereotypically in attitude?
- there are fairly typical representations of men as quite powerful and successful
- topless photos of men showing off their bodies represents them in a conventional heroic type way and also conforms to toxic masculinity
How does attitude represent men in alternative ways?
- some content challenges some representations of men as some stories discuss sensitive issues representing men as more emotionally vulnerable
-quite a few representations of men who don’t adhere to ‘gender norms’ which reflects the alternative genre - men are sexualised reflects target audience
- however the website focuses on reps of gay men leaving out a lot of the LGBTQ+ community
What company publishes attitude?
Stream
How many monthly users does the website have?
1.7 million users a month
How many digital copies of the magazine are bought a month?
11,000 online copies bought
Is the magazine global? How does this benefit attitude?
-Yes it can be read globally and is world wide in 31 countries
- they released global editions of the magazine this minimises risks as they took an already existing format they knew worked and copied it
- the online version also means it can be reached by audiences in countries where being gay might be illegal
How does brand identity help appeal to the audience?
Attitude has included lots of high profile celebrity interviews eg royals this helps to maintain their brand identity
Stream is an independent company why is this beneficial?
They can still be creative and push boundaries a mainstream company might not be able to do
How does attitude conform to the genre?
- text: teaser headlines operate as clickbait to engage the audience using emotive and dramatic language ‘global catastrophe’
-images: high image to text ratio the homepage has big bold images with small amounts of writing below to draw attention to - layout: prominent social media links, condensing text chunking into small blocks
