Which areas does KSI have a pre sold audience from?
- fans of rap genre/ music
- sidemen fans / social media users
- fans from boxing and sports industry
How does KSI Appeal to his audience?
he aims to be authentic and relatable this is done through:
- early videos are down to earth, appeal to a more working class audience as they can identify with him
- some audiences may aspire to reach his more successful seeming lifestyle
-Appearances on more family friendly shows including, Blue peter, bake off helped to widen his audience to a more middle class traditional audience
What is his brand image?
To be authentic and relatable
Media language
- low budget set / production values: filming in his room makes him seem relatable
- he branded himself as offensive rebellious, misogynistic and pushes boundaries however in recent years he has moved away from this behaviour
- collaborations on his channel is conventional of YouTube and broadens audience
- he references other influencers, memes, sports to increase popularity and add appeal
- he covers a wide range of subjects genres online: music, gaming, pranks, reaction videos, sports therefore engaging and stays relevant to what’s popular
- short videos reflects online age and attention spans
- enigma codes in YouTube titles for clickbait and dramatic effect
How does KSI reach a global audience?
- the fight with Logan Paul reaches a global audience
- his prime brand
How does KSI subvert Curran and seasons theory
He is an independent creator online with no large media company financing and producing his content. Meaning he can produce more creative and varied content
Convergent tech allows for smaller artists and influencers to become successful
How has KSI monetised his content?
- range of merchandise available
- misfits boxing ceo
-prime
