Where was the film shot? And what year?
Newcastle- upon- Tyne
2015
What budget did the film have?
£3.5 million
When was the film released?
Released in May 2016 after being shown at Cannes film festival
What are the characteristics of social realism used in IDB?
- unknown actors
- location shooting using exiting buildings
- regional setting
- semi improvised dialogue
What age is the film regulated and why?
rated 15
It contains very strong language and prostitution
How does IDB subvert Curran and seatons theory?
- critical success was more important than huge profits
- producers wanted the audience to consider the issues in the film
- creativity is evident in the film through the non formulaic narrative structure as well as employing social realist techniques
What were some of the marketing techniques used for IDB?
- film premiere in Newcastle
- print adverts
- spray painted floors
- ‘ I, Daniel Blake’ projected on the Houses of Parliament
- street displays
- disruptive/ gurilla marketing
- Ken loach appeared on BBC question time to discuss issues featured in the film
- secret cinema youth screenings
- Partnership with Trinity Mirror to run a marketing campaign based on the film #wearealldanielblake
- social media: the trailer offers a hashtag where ordinary people uploaded videos of their struggles with the benefit system
What was the aim of the secret cinema youth screenings?
Took place in London east end and Newcastle aimed at first time voters. Encouraging them to help make a difference / change
What were the production companies involved in the making?
- why not productions
- entertainment one films
-BFI - BBC films
-eone
What does the range of production companies involved in the making prove?
It proves that award winning films can be made outside of the mainstream studios
Who is the target audience?
- lower class: c2-E
- All genders
-Strugglers
-reformers - People who have experienced poverty and similar issues discussed in the film
What do social realist films aim to do?
Social realist films aim to spread messages to do with social change
How can hesmonalghs theory be applied?
Minimising risk:
- star power: Ken Loach is the only well known participant in the film. However you could argue that his name is partly a financial safety blanket
Creativity/ risk:
- social realism genre
-Independent film
- wide number of production companies involved
It became Ken Loaches highest grossing film at the box office, how much money did it take in?
Over $8 million
What social issues does IDB address?
It addresses contemporary social issues of austerity, poverty and inequality
