attitude
our feelings, thoughts/beliefs which affect our behaviour that are always leaned and towards an attitudinal object
3 components of triadic attitude model
Cognitive
Affective
Behavioural
Fishbein and Ajzedn’s theory
there are 3 factors that affect the link between sport and attitude:
1. the more specific the attitude the more likely it is to be acted upon
2. if the intention is verbally expressed it’s more likely to be acted upon
3. if our behaviour links with generally accepted normal behaviour then it’s more likely to be maintained and predictable
practical coaching implications to form attitudes
problems with changing attitudes
. attitudes are stable and enduring
. attitudes have been learnt and formed over time
. performers can be resistant to change - hard to persuade
ways attitudes are formed
. parents
. peers
. media
. coach
. classical conditioning
. operant conditioning
what does the power of the persuader depend on in persuasive communication?
. their status
. popularity
. credibility
. cultural background
how to change attitudes?
. persuasive communication
. cognitive dissonance
persuasive communication 3 elements
. what is the message?
. who is trying to do the persuading?
. who are you trying to persuade?
things you need to understand about the receiver in persuasive communication
. timing
. how strongly held is their view?
. how persuadable are they?
. are they motivated to change?
cognitive dissonance
. putting pressure on separate parts of the attitude components from the triadic model
. creating unease or dissonance
. creates motivation to change their existing attitude by changing one or more of the components
ways a coach can use cognitive dissonance
theory of cognitive dissonance
. if one of the three alters, the mind falls into dissonance
. Festinger believed that when the mind suffers from dissonance the person becomes motivated to change the situation by altering one of their mind states