1
Q
What is the Balanced Scorecard?
A
An Approach to Internal Analysis that takes into account the success of a business from 4 different perspectives
2
Q
What perspectives are included in the balanced scorecard approach?
A
Financial
Customer
Internal Business
Innovation & Learning
3
Q
What is the customer perspective concerned with?
A
What do new and existing customers value from us?
4
Q
What is the internal business perspective concerned with?
A
What internal processes do we need to excel at to achieve our financial and customer objectives?
5
Q
What is the innovation & learning perspective concerned with?
A
Can we continue to improve and create future value?
BST
flashcards
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