What is the value chain?
The sequence of business activities by which value is added to the products or services by an entity
What are the primary activities in the value chain?
1) Inbound Logistics
2) Operations
3) Outbound Logistics
4) Marketing and Sales
5) Service
What are the support activities in the value chain?
1) Firm infrastructure
2) Human Resource Management
3) Technology Development
4) Procurement
What can be gained from value chain analysis
Firms can identify areas of “value-add” and maximise these activities. They can identify weaknesses within the business that can be improved upon.