What is Benchmarking?
Benchmarking uses comparisons with best practice to encourage improvement and achieve a competitive advantage.
What are the types of benchmarking?
Internal
Competitive
Best in Class
General
What is Internal Benchmarking?
Internal benchmarking involves comparisons within the business i.e Comparison between profit centres
What is competitive benchmarking?
Competitive benchmarking involves making comparisons between competitors within the same industry
What is best in class benchmarking?
Comparing a function (I.e production) against a firm that is very strong in performing that function.