Branding

Question 1

brand definition

Answer 1

A brand is a logo, name or symbol that is given to a product that
makes it instantly recognisable.

Question 2

brand advantage

Answer 2

Higher prices can be charged for branded
products.

Brands generate “brand loyalty” and mean
greater sales.

Question 3

brand disadvantage

Answer 3

If a product within the brand develops a poor
reputation it can damage the whole brand name.

Establishing a brand is time consuming, lengthy
and expensive process.

Question 4

own brands definition

Answer 4

These are products which are sold under the name of a supermarket or other
retailer, rather than under the name of the manufacturing firm.

Question 5

Own brand features

Answer 5

Own brands are often cheaper than branded products.

Own brands are often seen as being of inferior quality.