1
Q
Definition of a market segment
A
A group of buyers with similar characteristics
2
Q
How to segment the market
A
Age
Gender
Geographic location
3
Q
Benefits of target markets
A
Less time consuming to carry out market research
Advertising and promotions can be designed for the market
Ensures a suitable place is chosen where target market will buy the product
N5 BUSINESS MANAGEMENT
flashcards
Decks in class (65)
# Cards
-
FACTORS OF PRODUCTION4
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ROLE OF BUISNESS IN SOCIETY5
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SECTORS OF INDUSTRY3
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SECTORS OF THE ECONOMY + Public And Thrid Sector Def7
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Sectors Of The Economy-sole Traders4
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Sector of the economy – partnership4
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AIMS OF THE PRIVATE SECTOR4
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PUBLIC SEDTOR AIMS3
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Publuc Sector9
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internal factor4
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External Factors (PESTEC)4
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Public Sector Stakeholders3
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Public Sector Stakeholders3
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Market Reasearch Methods3
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The Role OF Marketing1
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Market Segmentation3
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Field Research3
-
Desk Research3
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Msrketing Mix (4 Ps)4
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Branding5
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MARKETING (METHODS OF DISTRIBUTION)8
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The Marketing Mix - Promotion - Sales Promotions4
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The Marketing Mix - Promotion - Advertising1
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The Marketing Mix - Price4
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E-commerce (marketing Mix)2
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technology marketing mix2
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Customer Satisfaction1
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Metjods Of Production9
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IPO3
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factors affecting the choice of supplier8
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inventory management4
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Market Research Method9
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Quality Thingys For Operition5
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Rthical And Environmental4
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Inventory Controll + Record Keeping7
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Job Production3
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FACTORS EFFECVTING CHOICE OF PRODUCTION3
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Ub - Customer Service2
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advertisement Methods9
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Factors Affectinh Pric3
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Factors Affecting The Choice Of Location3
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Packaging6
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Stakeholders9
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Social Enterprise4
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Sources of finance15
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Break Even + Profit/loss Formula4
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Cash Budgeting4
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Income Statement5
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Recruitment Process5
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Selection (method If Selection)2
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Methods Of Recruiting4
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Testing (method If Selection)5
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Testing0
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Interviews (method If Selection)3
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Training Advantages And Disadvantage2
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Interview Advantages And Disadvantages2
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Motivation8
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Types Of Training9
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Methods Of Testing6
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Industrial Relatins6
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Technology In Mangwmwnt Of People5
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Legislations5
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impacts of industrial action4
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method of selection definitions5
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Why use technology in production?2
