Protection - packaging advantage
Can protect the product during transportation
Attractive - packaging advantage
can make the product attractive and encourage customers to buy
Shelf life - packaging advantage
Can increase the shelf life of the product
Could be copied - packaging disadvantage
Distinctive packaging could be cooied by own brands
Reputation - packaging disadvantage
If distinctive -packaging is littered it could create a negative reputation
Environmental presssure - packaging disadvantage
Environmental pressure to use environmentally friendly packaging could lead to higher costs