how can i relate amazon to a question focusing on objectives
their objective is for growth and market dominance, not short term profit->
reinvests into technology and expansion
how can i relate amazon to a question focusing on marketing
4 of the 7 Ps
Price- amazons algorithm based pricing allows it to undercut competitors
Promotion- heavy use of personalised recommendations
product- huge product range- convenience
place- online platform
how can i relate amazon to a question focusing on PED
good for-> revenue and pricing decision questions
Many products-> elastic demand
prime members-> more inelastic
how can i relate amazon to a question focusing on operations management
good for-> efficiency, productivity
-highly automated warehouses with JIT inventory systems, reducing their overall costs
how can i relate amazon to a question focusing on economies of scale
benefits form it by buying in bulk, reducing costs and enabling competitive pricing
how can i relate amazon to a question focusing on human resource management
they give financial incentives and monitoring technology.
giving performance targets to increase productivity
how can i relate amazon to a question focusing on organisation structure
amazon’s tall structure allows tight control in warehouses but may slow decision making
how can i relate amazon to a question focusing on finance
with amazon having low profit margins it shows their strategy to reinvent revenue to support long term growth
how can i relate amazon to a question focusing on external environment
(PESTLE)
P/ minimum wage increase
L/ competition regulation
E/ inflation increases costs
T/ AI, automation
what is oligopoly
and an example
when a few large firms dominate the market eg UK supermarket industry
how can i relate amazon to a question focusing on corporate social responsibility
amazons investment in electric vehicles
how can i relate amazon to a question focusing on ansoffs matrix
MP- primes discounts
PD- Alexa
MD- expansion to india
D- amazon fresh
